Through our work, we aim to embody values and foster practices that lead to understanding and acceptance of our own and shared cultures.  Our vision is a culturally aware and progressive Australia in which corporates, governments and communities are connected to themselves and each other through art, design and storytelling.


Meet the Directors

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Riki Salam
principal + creative director + artist

Riki is an accomplished artist and graphic designer with over 20 years’ experience, specialising in contemporary Indigenous art, design and communications.

Born and raised in Cairns on Yidindji land, Riki has connections to Muralag, Kala Lagaw Ya, Meriam Mer, Kuku Yalanji peoples on his father’s side and the Ngai Tahu people in the South Island of New Zealand on his mother’s side.

Educated in Cairns and Brisbane, Riki has worked on high profile projects across corporate, government, and not-for-profit sectors in Australia and internationally. Prior to founding We Are 27 Creative, Riki worked as Creative Director in two of Australia’s leading Indigenous design agencies, Balarinji (Sydney) and gilimbaa (Brisbane).

Riki’s professional achievements include creating the G20 (Brisbane) logo, designing Message Sticks Production for the Sydney Opera House, and producing bespoke Indigenous artworks for Woolworths, Bank of America, Lend Lease and Qantas. In producing this work, Riki has lead and collaborated with joint venture design teams and Aboriginal artists throughout Australia.

Diana Salam
principal + director + designer

Diana’s success as a graphic designer is founded on a Bachelor of Visual Art (Design) from Queensland College of Art, Griffith University. While Diana began her 20-year-long career working in publication design and production, she has grown to specialise in design and layout of government and corporate documents.

Diana has extensive experience in project management and client consultation. Her strong communication and time management skills enable her to plan and lead tailored workshops and coordinate delivery of outcomes.


Together with Riki, Diana has worked with high profile clients such as The Healing Foundation, Foxtel, Fred Hollows Foundation, Mirvac, NRMA and the Australia Department of Foreign Affairs and Trade.


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